Prerequisite :  VIS 2105 Visual Communication Design III

Desktop publishing applications, page layout, basic mechanical preparation for printing industry, characteristics of different publications such as catalog, annual report or magazine together with further exploration in the new emerging industry of digital media publication.

Prerequisite :  VIS 2105 Visual Communication Design III

Application of design and communication principles to package design and marketing goals including  package design process, market and consumer analysis, materials, and packaging industry.

Prerequisite :  VIS 2105 Visual Communication Design III

Principles of typeface design, classical typefaces and the analysis of typographic forms and proportions, the creation of the custom typefaces for professionalism and practical usage.

Prerequisite :  VIS 2105 Visual Communication Design III

Three-dimensional signage system and way finding, conceptual development, hands-on production of signage, way finding, working drawings, and 3D models.

Prerequisite :  VIS 2105 Visual Communication Design III

Application of graphics to 3-dimensional displays based on commercial objectives, function, creativity and beauty. Students will design several types of displays: P.O.P., kiosk, including exhibition and event design.

Prerequisite :  VIS 2105 Visual Communication Design III

Concept of creative idea, idea generated techniques, mind-mapping, brainstorming, concept development, executions, application in various medias.

Prerequisite :  VIS 2105 Visual Communication Design III

Visual elements of effective advertisements, color application, typography, illustration, art direction, mood and tone, impact of visual composition, various kinds of medias.

Prerequisite :  VIS 2105 Visual Communication Design III

Principles of copywriting, analysis of information, structure of content, art of writing, persuasive techniques, applications in various media.

Prerequisite : VIS 3413 Advertising Graphics

Planning process of various advertising medias, pre-production, 2 dimensional media and motion picture production, post-production.

Prerequisite : VIS 3414 Copywriting

Principles of campaign design, campaign development, information analysis, concept and design development, application in mass media and below the line.

This course allows upper level students to delve into specific areas of study where their personal interests meet with instructors' expertise. Detailed studies may include integrated branding, public service, self promotion, motion graphic etc.

Methods of binding books with different materials, techniques and ideas by hand, process of how to become books or magazines for print production, such as perfect binding, flat back journal binding, cross side stitch or slab binding, pamphlet stitch binding, and sewing with four needles including process preparing the signatures to making many types of book covers.

Creative expression in fashion design, fashion sketching, creative design, draping, and pattern drafting, importance of communication, critical reasoning and effects they have on this diversified and global industry.